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Wayne Parsons
Wayne Parsons
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Sara Lee accuses Oscar Mayer of false advertising.

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The AP (5/26, Fredrix) reports that a "lawsuit focused on advertising and product claims filed this week by Sara Lee Corp., the maker of Ball Park Franks, against Oscar Mayer-making rival Kraft Foods Inc. is the latest turn in the summer wiener wars." In the suit, "Sara Lee alleges that Oscar Mayer’s claims that its Jumbo Beef Franks are ‘100 percent pure beef’ are false and hurting sales of Ball Park franks and the brand’s reputation."